There's seemingly no end to the "evidence based" coaches out there nowadays making all sorts of claims about you should train, backed up by scientific data. Have you actually read any of the papers they cite to back up their claims? It turns out, there are numerous problems with the field of scientific research, from the actual design of the experiments to the reporting of data, the publishing process and peer review, and, last but not least, skewed incentives for the people carrying out research at every level. Dr. Bradford, who earned a PhD in Pharmacology and Molecular Cancer Biology from Duke University in 2004, walks through the problems with the modern scientific process, and why professional research is the not the same as science.

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