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1:29

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1:32

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1:34

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shop was a very different experience.

1:39

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1:41

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1:43

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1:45

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1:48

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1:50

the work ruled the award shows. If

1:53

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1:55

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1:57

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1:59

independent agencies, go to

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2:24

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2:31

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long live Indies. This

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Live accelerating. Find%

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andmitGalile to

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receive a free When

3:39

I was a kid growing up in

3:41

Sudbury, Ontario, I remember a story that

3:43

always stayed with me. The

3:46

biblical story of David and

3:48

Goliath. As most

3:50

people know, Goliath was a giant

3:52

warrior who struck fear into the

3:54

armies of his rivals. As

3:56

a matter of fact, when they see Goliath striding towards

3:58

the armies of his rivals, them on the

4:01

battlefield, they would turn and run. One

4:05

day, instead of having a war,

4:07

Goliath challenged the other army to

4:09

send one man to face him.

4:12

Whoever lost, that side would become

4:14

slaves to the winning side. Everyone

4:18

cowers, except a kid

4:20

named David. Goliath

4:25

is a gigantic, muscular, intimidating

4:27

beast of a man, completely

4:30

covered with armor and loaded

4:32

with multiple weapons. He

4:35

is a trained warrior. David

4:39

is a shepherd boy, a slight

4:41

teenager. He is described as a stripling.

4:46

David steps up and says he will

4:48

challenge Goliath. The men in

4:50

the army think he's crazy, but

4:52

David is adamant. With

4:55

the wishes of his side, David chooses

4:57

to wear no armor. He

4:59

just picks up a few smooth stones

5:02

from a nearby riverbed and

5:04

packs his slingshot. Here's

5:09

the part of the story that always stuck with

5:11

me. David runs

5:13

up to face Goliath. He

5:16

doesn't walk slowly. He doesn't inch up

5:18

reluctantly. He doesn't shrink away. He

5:21

literally runs up to face his

5:23

giant enemy face to face. As

5:27

a fellow stripling, that

5:29

always struck me as incredibly

5:31

brave. According to

5:33

the story, Goliath looks down on

5:35

David and he is insulted that they have

5:37

sent a kid to fight him. Then

5:41

he laughs and tells David he is going

5:43

to kill him and cut off his head

5:45

momentarily. And this

5:47

happens. Bravery

5:53

One Giant No Spore.

6:05

Welcome to our annual Bookmarks

6:07

episode. We scour a

6:09

lot of books to do the research for this

6:11

show, as you can imagine, and

6:14

every season we find a lot of

6:16

great stories that don't quite fit into

6:18

our episode themes. So

6:20

we save all those good stories and

6:22

tell them in this episode. And

6:24

this year we're taking a little inspiration

6:27

from that kid David. Today's

6:29

theme is bravery.

6:52

We all need a dose of bravery

6:54

in life, whether it's

6:56

to make tough decisions or

6:58

to wait into a new venture or

7:01

just getting through life's diabolical

7:03

obstacle course. There

7:05

is a saying, lonely are

7:07

the brave. It's

7:09

hard to find brave people in all walks

7:12

of life. Even in

7:14

business, it takes bravery to start a

7:16

company. It takes bravery to

7:18

stand by your principles, especially when your

7:21

principles are costing you money. And

7:23

it takes bravery to sell big

7:25

ideas in a hostile boardroom. I

7:28

know I've been there, but

7:31

when you see bravery in motion,

7:33

it is incredibly inspiring. I read

7:42

a fun and insightful book that just came

7:44

out titled Hits, Flops, and

7:47

Other Illusions by Ed Zwick.

7:50

Zwick was one of the creators of

7:52

30 something and has directed movies such

7:54

as Legends of the Fall about last

7:57

night and glory. He

7:59

talks about his battles with Hollywood

8:01

studios over budgets and

8:03

his battles with certain movie stars. He

8:06

talks about battling Matthew Broderick on the

8:08

script for glory. Then Broderick

8:10

brought his mother into a meeting and

8:13

Zwick then had to battle Matthew Broderick's mother

8:15

on the script for glory. He

8:18

talks about battling Brad Pitt on Legends

8:20

of the Fall. But through

8:22

it all, Zwick doesn't shy away

8:24

from confrontations. He runs up

8:26

to the battle. He fights

8:28

the good fight to save his work or

8:31

to make his work better. There's

8:36

no doubt Zwick has scar tissue, but he

8:38

also has a legacy of great work to

8:40

look back on as a result. And

8:43

that is key. Doing

8:45

battle to try and save great work takes

8:47

its toll, but at the

8:49

end of the day, you'll be glad

8:51

you went to battle because you'll achieve

8:53

great things. I

8:56

remember watching an interview with the late

8:58

great Lucille Ball. The

9:00

interviewer complimented her by saying she was

9:02

such a funny performer. Lucy's

9:05

response was interesting. She said,

9:08

I'm not funny. I was

9:10

just brave. Jerry

9:19

Weintraub was a producer who worked

9:21

on films such as Nashville, Diner

9:23

and The Karate Kid. He

9:26

also produced the very funny

9:28

1977 movie titled Oh God,

9:30

starring John Denver as an

9:32

assistant supermarket manager and

9:34

George Burns as God. In

9:37

the movie, God appears to a mild-mannered

9:40

grocery worker and wants him to be

9:42

his messenger to the world. But

9:45

grocery guy resists. The

9:47

last miracle I did was the 1969 Mets. For

9:52

that, I think you have to go back to the Red Sea. That

9:56

was a beauty. C

10:00

And I don't believe. Six Days

10:02

to create the world, right? I'll

10:06

tell you the honest truth. I thought about it

10:08

for five days in that the whole job and

10:10

one. I'm really best on

10:12

the pressure. It's. A very

10:14

funny movie. In

10:16

his book titled when I stop talking

10:18

you'll know I'm dead One Trump tells

10:21

a very funny story about working with

10:23

George. Burns was

10:25

eighty one at the time and

10:27

famously war a hairpiece. A

10:30

bad here. Peace. And. He refused

10:32

to take it off for the movie. Jerry

10:35

Weintraub through his hands up in the air

10:37

and said, why would God were a bad

10:39

wig. Valid questions, but

10:42

Burns wouldn't budge. So

10:44

wine Trump had Burns wear a

10:46

hat. Actually, God

10:49

wears a different hat in almost

10:51

every scene, which becomes a very

10:53

funny running gag in the film.

10:59

Before wine, Trump was a movie

11:01

producer. He was a talent manager

11:03

and concert promoter for musical acts.

11:06

What was The mornings?

11:09

He employed a very brief strategy

11:11

when marketing the band a position

11:14

them as second best. Weintraub:

11:17

Would create posters and print. As that

11:19

said, so you like The Beatles the

11:21

most, Well, you're going to like The

11:23

Moody's second best. Or. He would

11:25

say so the stones are your thing.

11:28

Check out the Moody Blues. Still like

11:30

them almost as much. Not.

11:33

Many bands would have loved that marketing

11:35

approach, telling the world they were second

11:38

best. But. It was a

11:40

strategy that worked because it allowed

11:42

weintraub to harvest to feals at

11:44

once. By. positioning the

11:46

band up against the beatles and

11:48

the stones he was not only

11:51

placing them and excellent company he

11:53

was able to siphon off big

11:55

chunks of their audiences When

12:00

the Moody Blues eventually broke up,

12:02

two members, Justin Hayward and John

12:05

Lodge, formed a new band called

12:07

The Blue Jays. But Weintraub

12:09

knew it was going to be a tough

12:11

sell to rock journalists and critics. This

12:14

new band was going to need a

12:16

major rebranding. So

12:18

Weintraub booked the prestigious Carnegie

12:20

Hall in New York and

12:22

sent out beautiful invitations to

12:24

journalists and music critics by

12:26

courier. The invitation said

12:28

the event was one night only, admittance

12:31

was by invitation only, and

12:34

if you weren't on the list, it would be

12:36

impossible to get in. The

12:39

night of the performance there was

12:41

tremendous buzz. Carnegie Hall

12:43

was packed. Then the

12:45

lights went down, the curtain

12:47

went up, and all

12:49

there was on the stage was a

12:51

record player with two huge speakers. No

12:54

band. Just

12:56

the record played. The

12:59

crowd was furious, but

13:02

when they finally settled down, they

13:04

listened to the record. At

13:07

the press conference after the event, the

13:09

press was still furious, but

13:11

Weintraub told them he did it because

13:14

he needed the journalists to really, really

13:16

listen to the record, which

13:18

they did. And many of

13:20

the grumpy critics actually ended up giving

13:22

the record a good review. But

13:25

what a brave gamble.

13:37

Speaking of music, I've just read

13:39

a fantastic book titled, Fashioning the

13:42

Beatles, The Looks That Shook the

13:44

World by Deirdre Kelly. I've

13:47

read just about every book ever written

13:49

on the Beatles, but I

13:51

learned quite a few new bits of

13:53

information in Kelly's book. Her research is

13:55

fantastic. She writes about an

13:57

aspect of a Beatles that is usually just casually meant to

13:59

be written. by other writers,

14:01

namely that their fashion sense

14:03

greatly influenced the world. One

14:07

of the first insights she makes is

14:09

that Elvis Presley's style and his hit

14:11

Blue Suede Shoes made it cool for

14:14

guys to obsess over things they wanted

14:16

to wear. That's a

14:18

key point because in the 1950s

14:20

men didn't fuss over fashion and

14:23

any man who did was considered

14:25

unmanly. The

14:29

Beatles met a 22-year-old woman named Astrid

14:31

Kirchher in Germany when the band was

14:33

playing in Hamburg in 1960. Astrid

14:37

was a photographer who took some iconic

14:40

photos of the Beatles in their formative

14:42

years. She also had

14:44

a great sense of style. I

14:47

met Astrid when she was in her 60s and

14:49

she still had great style. Back

14:53

in those early days she exerted a

14:55

powerful feminine influence over what the Beatles

14:57

wore and took them to shops

14:59

to show them what they should be wearing on

15:01

stage. Astrid

15:04

also gave the Beatles their signature

15:06

hairstyle. It was modeled after

15:08

the hairstyle she wore herself. Short

15:10

at the back, hair combed down

15:12

over her forehead. As

15:15

George Harrison would later say, Astrid

15:17

was totally responsible for our

15:20

whole image. Fashioning

15:22

the Beatles is a fantastic book

15:24

and I'll be doing an interview

15:26

with author Dear Dree Kelly in

15:29

a subscriber-only episode very soon. Not

15:34

only was the Beatles' unique look an important

15:36

element of their success and not

15:39

only did it influence generations of bands to

15:41

come, it was also brave.

15:45

When the band came back to the tough

15:47

streets of Liverpool, the Beatles were

15:49

wearing fashion and a hairstyle that was

15:51

not deemed as acceptable for young men

15:53

to wear in public at the time.

15:56

It could also lead to getting the tar beat out

15:58

of them by the rough petty boys. that roamed

16:00

the streets of Liverpool. As

16:02

a matter of fact, there was a moment

16:04

when the Beatles considered going back to their

16:07

old hairstyle and fashion because of the sideways

16:09

looks they were starting to get. But

16:12

the Beatles also knew that Astrid's

16:14

influence gave them a rule-breaking look

16:16

that set them apart. So

16:19

they bravely stuck with it. And

16:21

the rest, as they say, is

16:23

Beatlemania history. In

16:33

a book titled Inside Comedy by

16:36

David Steinberg, he tells a story

16:38

about Seinfeld. When Jerry

16:40

and Larry David pitched what was

16:42

then called the Seinfeld Chronicles to

16:44

NBC, they finally got the

16:46

green light. As

16:48

the show was getting off the

16:50

ground, studio executives kept giving Jerry

16:52

and Larry notes. They insisted on

16:55

changes to the scripts and to

16:57

the casting over and over again.

17:00

Larry David outright refused to make

17:02

any of those changes. Every

17:05

week, more notes would shower down, and

17:07

every week, Larry would ignore them. Eventually,

17:10

NBC gave up and let Seinfeld

17:13

and Larry David do whatever they

17:15

wanted. But it

17:17

took bravery for a brand-new show, helmed

17:20

by TV newbies landing 21st

17:22

in the ratings to

17:24

refuse to make any changes. It

17:27

was the right decision, but back then,

17:29

when the ratings were that terrible, it

17:32

was also a very brave decision.

17:37

Speaking of TV sitcoms, Danny

17:40

DeVito made an incredibly brave choice when

17:42

he was auditioning for a role on

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Sleep Number stores or sleepnumber.com. James

20:10

Patterson is a very successful author.

20:14

Writing mostly thrillers, he has sold over 425 million

20:16

books so far. He

20:20

holds the Guinness World Record for the

20:22

most number one best sellers on the

20:24

New York Times best seller list. He

20:26

has 67 and counting. His

20:30

income is estimated to be $95 million per year. But

20:35

long before Patterson was a successful

20:37

author, he was a

20:39

top creative director at advertising agency

20:42

J. Walter Thompson in New York

20:44

and eventually rose to be the

20:46

CEO of J. Walter Thompson North

20:48

America. Not

20:51

long ago, Patterson wrote a

20:53

memoir called James Patterson by

20:55

James Patterson. In that

20:57

book, he talks about his time in

20:59

advertising and tells a funny story. Besides

21:02

running the creative department, Patterson

21:04

also ran the ad agency's

21:07

professional development program. Patterson

21:10

would give a series of lectures to

21:12

trainees teaching them to be better ad

21:14

writers. On

21:19

one particular afternoon, Patterson said to

21:21

the class, I'm going to

21:23

teach you how to make a million dollars a

21:25

year writing advertising. Everybody

21:28

leaned in. Just as

21:30

Patterson said, the secret is

21:32

the door burst open. Someone

21:35

came charging into the boardroom with

21:37

a banana cream pie and slammed

21:39

it into Patterson's face. Whipped

21:42

cream and graham cracker crumbs oozed

21:44

down Patterson's face and beard. Then

21:47

the pie thrower ran out of the room. The

21:50

class sat there horrified.

21:54

Patterson wiped away some of the whipped cream from his

21:56

eyes, Grabbed both sides of the

21:58

lectern and said. Okay, I

22:01

just showed you how to make a

22:03

million dollars a year, writing advertising, throw

22:05

a pie in their face and once

22:07

you have their attention, say something. It

22:12

was a big lesson to

22:14

those young riders. Essentially Patterson

22:16

was saying to use the

22:18

element of surprise in writing

22:20

as do something unexpected, something

22:22

memorable, In. Other words: don't

22:24

be boring and start with a

22:26

bang. I. Think that

22:28

was a very brave way to teach

22:31

math lesson. Most. Creative

22:33

Directors and Ceos wouldn't embarrass themselves

22:35

that way. wouldn't allow way cream

22:37

pie in the face to make

22:39

a point. But. All

22:41

those young riders learned a very memorable

22:43

lesson that day. And. They loved

22:46

Patterson for it. Another

22:54

Terrific Reed is a book

22:56

titled directed by James Boroughs.

22:59

If his name sounds familiar, it's

23:02

should. Boroughs has directed some of

23:04

the most awarded sitcoms of

23:06

all time, including: the Mary Tyler

23:08

Moore show, Taxi Cheers, The

23:10

Bob Newhart Show, Fraser Will and

23:13

Grace, The Big Bang Theory,

23:15

and Friends. Quite. The

23:17

list. Boroughs tells

23:19

a very funny story about taxi.

23:22

When. They were looking to cast the

23:24

role of Louis de Palma, the mean

23:26

but very funny taxi dispatcher. Danny

23:29

Devito made a very brave choice

23:31

at the addition. He burst into

23:33

the room through the script down

23:35

on the table and yelled, who

23:37

wrote this crap. Boroughs

23:39

instantly knew they had found

23:42

their Louis. When

23:46

Boroughs was developing Fraser as a

23:48

spin off from Sears, he envisioned

23:50

the area date Fraser Crane living

23:53

with his blue collar father, Martin

23:55

Crane. There. Was only

23:57

one problem. Fraser's father had been killed

23:59

off and Season Nine of Cheers. so

24:02

boroughs and the writers had to figure

24:04

out a way to get past

24:06

that little a problem. So

24:08

in one episode of Fraser, Sam

24:11

Malone from Sears comes to visit

24:13

Fraser Crane in Seattle and meets

24:15

Razors father. He pulls

24:17

Fraser aside and says you told me

24:19

your dad was dead. To

24:22

which Fraser replies i lied.

24:25

A brave yet bold

24:28

choice. Problem solved. Side

24:31

note: On. The very first

24:33

dress rehearsal of the first episode of

24:35

Fraser. They rehearsed all day, then broke

24:37

for dinner. The. Actor who

24:40

was cast as Fraser's dad got

24:42

into his car, drove off and

24:44

never came back. So.

24:47

Boroughs had to quickly recast the

24:49

part and gave it to John

24:51

Mahoney. I

25:00

love my hockey books and read

25:02

a very good one. Title Shot:

25:04

A man who changed the face

25:06

of hockey by Todd did know.

25:09

I've always been fascinated by Shock plot

25:11

because he was a brave innovator. When

25:15

I was about nine years old, I got

25:17

a chance to ask planned for his autograph.

25:19

He was playing in an Nhl Old

25:22

Timers game in my home town and

25:24

after the game I snuck around to

25:26

the dressing room and waited outside the

25:28

door. I was very

25:30

nervous. Them out came plant.

25:33

With rocket restart. My.

25:35

Heart almost jumped out of my chest,

25:37

I gulped hard and ask them both

25:40

for an autograph. They were both very

25:42

kind to that nervous nine year old

25:44

kid. Plant

25:48

was asthmatic as a child, so

25:50

do any harm so. That's

25:53

two years ago. Plant.

25:56

Says that if he wasn't asthmatic, he

25:58

would have been a mediocre. Defenseman and

26:00

would have never made the Nhl. When.

26:03

He was about ten. He went to

26:05

the arena in his hometown of Shawinigan.

26:07

Called and asked the trainer of the

26:10

local hockey team as they needed a

26:12

practice coli. Pretty. Brave for

26:14

and ten year old. The. Trainer said

26:16

get lost your still him a

26:18

diaper. That. Didn't.

26:21

Faze plant at all. When

26:26

he turned twelve. Plot boldly as

26:28

the high school hockey coach if

26:30

he could play goal after the

26:32

regular teenage call me quit. Plot.

26:35

Was in grade seven them. And

26:37

coach desperately look for another goalie

26:39

but there was nobody else around.

26:42

So. He reluctantly let plant in

26:44

as he practice goaltender. The.

26:47

Coach was stunned at how good

26:49

plot was. And. He was

26:51

playing against. Kids were seventeen and eighteen

26:53

years old. Plant ended

26:55

up playing all season. It

26:58

was with that team that Plant first started

27:00

to wander outside his crease to control the

27:02

puck which know goal he had ever done

27:04

up until that. When.

27:07

He was asked about it. Years

27:09

later, Ponseti started leaving his crease

27:11

out of necessity. One. Of

27:13

the defenseman on his team could only

27:15

turn left, not right and the other

27:17

one couldn't skate backwards. Subplots: had to

27:19

take it upon himself to handle the

27:21

puck when it came loose behind the

27:23

net. It was a brave

27:25

move for a goalie and he would take

27:28

that skill with him to the Nhl. And.

27:30

Influence goaltenders for all

27:33

time. Zoc

27:37

com Shiro was built during. The

27:40

during the goals and nineteen

27:42

forty three to ninety incest.

27:45

In those seven years, he

27:47

won the Vezina Trophy six

27:49

times, a remarkable record. Side

27:52

note: Bill During and

27:54

Jr was an award winning creative

27:56

directors in the Toronto advertising business

27:58

for many years. Plot

28:01

love the during and played goal

28:03

and observed him closely. For

28:06

years after during and retired plot got

28:08

the top job tending goal for the

28:10

Canadians. Plant. Wanted to

28:13

wear a cease mask but Canadians

28:15

coach told Blake was completely against

28:17

fearing it would block his vision.

28:20

Then. One night plots that sit

28:22

in the face by Andy

28:24

Bathgate slapshot his nose was

28:26

shattered. Told. Blake took one

28:29

look at the blood and reluctantly told

28:31

plans to put the face mask. Subplot:

28:34

Returned to the ice with his home

28:36

made masks which looks just like the

28:39

mast Hannibal Lecter would Later, we're in

28:41

Silence of the Lambs and the crowd

28:43

audibly gasped at the side of it.

28:46

Blake. Wasn't happy but plot rothys

28:48

to play without the mask. And

28:51

in the days of no backup,

28:53

goaltender, Blake had no choice but

28:55

to let him play. At

29:00

a press question. Plants manhood

29:03

said he was weak. Plot.

29:06

Didn't chair what side of the

29:08

mask he already had for broken

29:10

noses, a broken jaw to broken

29:12

cheekbones, and two hundred stitches. He

29:15

simply said he wasn't hired to block

29:17

shots with his face. But.

29:19

Injuries aside, it took a lot

29:22

of courage to define his coach

29:24

and Nhl management who were also

29:26

against the mask. That. Plot

29:28

was stubborn and stood his ground.

29:31

He was branded both a rebel

29:33

and a coward. But.

29:35

By thirty one years of age,

29:37

planted one six Stanley Cups and

29:39

five Vezina Trophy so he would

29:42

eventually win seven business. It

29:44

took a goaltender of plants

29:46

stature to make the mask

29:48

acceptable in the Nhl. One

29:54

more amusing story about Jacques

29:56

Plante. When. hollywood was

29:58

filming the nineteen seventy one movie

30:00

Face Off, a lot of

30:02

NHL players had small roles to make the

30:04

hockey scenes look authentic. In

30:07

one scene, Mike Walton of the Toronto

30:09

Maple Leafs was filling in for one

30:11

of the stars and was asked to

30:13

score on Jacques Plant. The

30:15

script called for Walton to skate towards

30:17

Plant on a breakaway, deep

30:19

Plant out of his crease, and score.

30:23

The cameras were all set up and

30:25

the director called action. Five

30:27

different times, Plant stopped the

30:30

goal. He couldn't help

30:32

himself. It drove the

30:34

director crazy. As

30:47

all of these books tell us,

30:49

bravery comes in different shapes and

30:51

sizes. David stood up

30:53

to Goliath when he was just a

30:55

scrawny teenager. Lucille Ball's

30:57

bravery made her a star in the

30:59

pioneering days of television. In

31:02

1962, she would eventually purchase

31:04

her husband's shares in her

31:06

TV studio, Desi-Lou, making

31:09

her the first woman to head

31:11

a major Hollywood studio. Jerry

31:14

Weintraub had the guts to just put

31:16

her record player on the stage at

31:18

Carnegie Hall. The Beatles were

31:20

brave enough to wear a radical hairstyle

31:22

back to the rough streets of Liverpool,

31:25

and Jacques Plant and his revolutionary

31:28

mask still holds the record for

31:30

the most Vesena trophy wins in

31:32

NHL history, one more

31:34

than his hero, Bill Dernan. In

31:37

each case, they all took big

31:39

risks. They had to reach deep

31:42

to be brave. They all broke

31:44

the rules, suffered the slings and

31:46

arrows from detractors, and still won.

31:49

Because fortune favors the

31:52

brave. When

31:54

you're under the influence, I'm

31:57

Terry O'Reilly. This

32:04

episode was recorded in the

32:06

TerreStream Airstream Mobile Recording Studio.

32:09

Producer Debbie O'Reilly. Sound Engineer

32:11

Jeff Devine. Under the influence

32:14

theme by Ari Posner and Ian LaFever.

32:16

Tunes provided by APM Music. Follow

32:19

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prompts. See you next week.

32:43

Hi, this is Janet Pacey from

32:46

Yellow Nice. Fun fact. As president

32:48

of Hollywood studio Desolut Productions, Lucille

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Ball gave the green light to

32:52

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