0:00

Hey, you could be listening to next

0:02

week's episode right now. Subscribers

0:05

too, but wait there's more.

0:07

Get early access every week,

0:09

they enjoy ad-free episodes, ad-free

0:11

archives, and they get bonus

0:13

episodes every month. Just

0:16

go to Apple Podcasts and enjoy your

0:18

7-day free trial now. Wow!

0:23

Nice! Yeah! Why?

0:26

Nice? Yeah, What

0:28

you're hearing are the sounds of

0:31

people everywhere putting on bomba socks,

0:33

underwear and t shirt made from

0:35

absurdly soft materials that feel like

0:37

plush clouds. Yeah! Plus and the

0:39

best part for every item you

0:41

purchase Bomb was donate another to

0:43

someone facing homelessness. Bomb That! A

0:45

big comfort for everyone. Got a Bomb

0:47

as.com/a cast and use Code A Cast

0:50

for twenty percent off your first purchase.

0:52

That's Bomb as.com/a Cast Code. A cast.

0:54

A lot can happen in the next

0:56

three years. Like a chatbot may be

0:59

your new best friend. But what won't

1:01

change? Needing health insurance. UnitedHealthcare Tri-Term Medical

1:03

Plans are available for these changing times.

1:05

Underwritten by Golden Rule Insurance Company, they

1:07

offer budget-friendly, flexible coverage for people who

1:10

are in between jobs or missed open

1:12

enrollment. The plans last nearly three years

1:14

in some states, with access to a

1:16

nationwide network of doctors and hospitals. So

1:19

for whatever tomorrow brings, UnitedHealthcare Tri-Term Medical

1:21

Plans may be for you. Learn more at

1:23

uh1.com. Millions of people have lost

1:25

weight with personalized plans from Noom. Like

1:28

Evan, who can't stand salads and still

1:30

lost 50 pounds. Salads

1:32

generally for most people are the easy button,

1:34

right? For me, that wasn't an option. I

1:37

never really was a salad guy. That's just

1:39

not who I am. But Noom worked for

1:41

me. Get your

1:43

personalized plan today at noom.com. Real

1:46

Noom user compensated to provide their story. In four

1:48

weeks, the typical Noom user can expect to lose

1:50

one to two pounds per week. Individual results may

1:52

vary. Want to teach

1:55

your kids financial literacy, but not sure

1:57

where to start? Greenlight can help.

2:00

Greenlight, parents can keep an eye on

2:02

kids spending and saving, while kids and

2:04

teens use a card of their own to build

2:06

money confidence. As a parent,

2:08

you can send instant money transfers, set

2:10

up chores, automate allowance, and more. It's

2:13

a convenient way to run your household,

2:15

customized to your family's needs, and the

2:17

easy way to raise financially smart kids.

2:20

Get started with Greenlight today, and

2:22

get your first month free at

2:25

greenlight.com/ACAST. This

2:29

is an apostrophe podcast production.

3:00

Well, it's our last

3:02

episode of the

3:05

season already.

3:29

We hope you've enjoyed the show so far. And

3:32

as we do every year, we open

3:34

the final show up to questions from

3:36

our listeners. We've

3:38

tried to squeeze as many as possible

3:41

into this episode, and this year we

3:43

got some of the best questions we've

3:45

ever received. We'll

3:55

talk about how bands create theme songs for

3:57

TV shows and how much they get paid.

4:00

We'll go back in time and

4:02

talk about that flirtatious couple from

4:04

that famous Nescafe TV campaign, remember

4:06

them. And we'll

4:08

explore why condom makers now

4:10

market different sizes when

4:12

it used to be one size fits

4:15

all. Let's

4:32

go to our first question. Graham

4:35

Cooper asks, What

4:37

if any difference is there between the

4:39

word new and the word improved? We

4:42

usually see those phrases as a tag

4:45

team. Can a product be

4:47

improved without it being tagged as

4:49

new? Well

4:51

Graham, usually a product that has been

4:53

updated and made better is labeled new

4:56

and improved. Maybe new research

4:58

has come to light or a new ingredient

5:00

has been added or subtracted.

5:03

All of which makes the product better

5:05

than the original, hopefully. Sometimes

5:08

the improvements are to reduce manufacturing

5:10

costs or to increase shelf life,

5:12

which is more of a company

5:14

benefit than a customer benefit. According

5:17

to the Canadian Ad Standards

5:19

Organization, companies can only

5:21

use the word new in advertising for

5:24

one year. It

5:26

appears there are no regulations regarding

5:29

the word improved, but

5:31

if a product claims to be improved,

5:33

then the company must be ready to

5:35

prove it has been improved. Otherwise,

5:38

it falls under false and

5:40

misleading advertising. By

5:43

the way, I wrote a TV commercial

5:45

for Moosehead Beer once that touched on

5:47

this very subject of new and improved.

5:50

I've told the backstory before, but here

5:52

it is again. The actor is the

5:54

late, great Alan Arkin. Do

6:00

I really need a turbo anything? Must

6:02

there be air pockets in my sneakers? If

6:05

something's new and improved, what was wrong with it in the

6:07

first place? Why didn't they just say,

6:09

don't buy this yet, we are going to improve it? That's

6:12

why I like Moosehead. It's brewed

6:14

by the original family, unchanged and unapproved

6:16

since 1867, which

6:19

means they got it right the first time.

6:22

Moosehead, they should give seminars.

6:25

Sometimes when something hasn't been improved,

6:28

it's better. So,

6:30

we need to get going. Kim

6:39

Allen Grant wrote to say, I'm

6:42

always curious about the books you read.

6:44

I'm hoping you can make a Terry's

6:46

book list of best reads, love the

6:48

show. Thanks Kim. I

6:51

actually do have a running list of books I

6:53

read for the show. If you

6:55

go to my personal website, terryoreilly.ca,

6:58

you'll see Terry's book club there. I

7:01

list the most interesting books I've read to

7:04

research the show, and I welcome suggestions from

7:06

listeners. And you'll find the

7:08

latest book I've written there too, titled My

7:10

Best Mistake, about people who

7:12

made catastrophic career decisions, but

7:15

it ended up being the best thing that ever

7:17

happened to them. John

7:21

Palmieri wants to know, what's

7:24

the deal with real estate signs? Why

7:27

do agents always put their pictures on them?

7:29

And what is the history of those signs?

7:32

Actually, John, we did an entire

7:35

episode on real estate advertising and

7:37

answered that very question. Go

7:40

to our podcast archives on

7:42

any podcast app and search

7:44

selling the dream real estate

7:46

advertising. It's from season six

7:48

in 2017, episode 14. Gary

8:00

asks the funniest question of the day. He

8:03

wants to know, why they

8:05

don't make mouse-flavored cat food.

8:08

Hilarious, good question. Well

8:10

there's chicken and fish flavored cat food,

8:12

but there just seems to be something

8:15

so wrong about mouse-flavored cat food. But

8:17

it is funny. That reminds

8:19

me, years ago I wanted to produce

8:21

a dog food commercial and blow a

8:23

dog whistle throughout the entire ad that

8:25

only dogs could hear. I

8:28

imagined people sitting at home watching TV,

8:30

the dog food commercial comes on, and

8:32

their dog's ears stand straight up every

8:35

time the dog food commercial came

8:37

on. As if the dogs were

8:39

choosing that particular brand. Never

8:42

got around to doing that. Allison

8:53

Wallach in Fochuck has an interesting

8:55

question. Do musicians

8:57

market their songs for the opening

9:00

credits of TV shows, for example

9:02

Friends, Big Bang Theory, all the

9:04

CSI shows, etc. In

9:06

the 70s and 80s, theme songs were made

9:09

for shows. How do they approach

9:11

all this? Well

9:13

Allison, I don't think bands actively

9:15

market their songs for TV show

9:17

themes. I think it's the other way

9:19

around. TV production companies approach

9:21

bands about using their songs as

9:23

theme songs. I

9:25

asked my friend Trevor Morris about this.

9:28

Trevor is an Emmy Award-winning music composer

9:31

down in Hollywood. He's written the scores

9:33

and theme songs from many movies and

9:35

TV shows. Trevor

9:37

says that if a TV production

9:39

company or studio is buying an

9:41

existing song from a band, it

9:44

can cost anywhere from $25,000 to $250,000 or a million

9:46

dollars plus if it's a

9:52

big hit from a big band like

9:54

say The Beatles or The Who.

10:02

The CSI franchise has used songs from

10:04

The Who for a long time. Songwriter

10:07

Pete Townsend says he doesn't regret

10:09

licensing the songs at all. As

10:12

a matter of fact, Townsend believes the

10:14

use of his songs on CSI renewed

10:17

interest in The Who and allowed the

10:19

band to start touring again. Then

10:22

there is the matter of royalties. If

10:28

a TV show goes into syndication

10:30

and banks close to 100 episodes,

10:33

music composers hit the motherload. That

10:36

means the show will probably run for

10:38

years. Gary Portnoy,

10:40

who wrote the theme song

10:42

for Cheers, and Jonathan Wolf, who

10:44

wrote the Seinfeld theme

10:50

song. Both

10:55

earned enough money to retire early

10:57

in their careers. The

11:00

Bare Naked Ladies wrote the theme song for Big

11:02

Bang Theory. Here's

11:04

an interesting story about that. As

11:28

we've mentioned before, show creator Chuck

11:30

Lorre had attended a Bare Naked Ladies

11:32

concert in L.A. one night and

11:35

lead singer Ed Robertson sang an

11:37

impromptu rap about the origins of

11:39

the universe. Lorre was

11:41

developing a new sitcom called Big Bang

11:43

Theory at the time, and in that

11:46

moment he thought the Bare Naked Ladies

11:48

would be perfect to write a fun

11:50

theme song for the show. He

11:53

contacted Ed Robertson in 2005, who

11:56

wrote it in the shower one morning in about

11:59

15 minutes. Since

12:02

the show was a big hit and

12:04

considering it's in reruns constantly, the bare

12:07

naked ladies have made big coin from

12:09

that theme song. Ed

12:11

Robertson has since said it changed his

12:13

life more than any other song in

12:15

the band's catalog. He

12:17

said the song has been very

12:20

good to his family financially and

12:22

to his grandchildren's family financially, which

12:25

suggests the royalties are huge.

12:28

When former frontman Stephen Page left the Bare

12:30

Naked Ladies in 2009, he sued the band

12:35

for his share of the song's royalties.

12:38

Page said he was entitled to 20% of

12:40

the theme song royalties and revealed

12:42

that he believed the revenue was

12:45

in excess of, quote, $1 million.

12:49

Big Cash For

12:51

the final scene of the final

12:53

episode of Big Bang Theory, the

12:56

band recorded a simple and emotional

12:58

acoustic version of the theme. Our

13:01

whole universe was

13:03

in a hot, dense state. The nearly

13:05

14 billion years

13:07

ago, expansion started. Wait.

13:11

The earth began to cool. The

13:14

autotrophs began to drool. Neanderthals

13:16

developed tools. We built a

13:19

wall. We built the pyramids.

13:23

Math science history. Unraveling

13:26

the mystery. That

13:28

all started with a Big Bang.

13:34

After 12 highly rated seasons,

13:36

Big Bang Theory was over,

13:40

but will live on for years.

13:49

Antoinette has a question. She

13:52

would like to know if a radio

13:54

station would ever refuse an ad because

13:56

it is annoying and might cause listeners

13:58

to change the channel. each time

14:00

the ad aired. Well,

14:03

I reached out to two of my friends who

14:05

used to work at one of the top radio

14:07

stations in Toronto. Now back

14:09

in the 70s, the programming department

14:11

of major radio stations had

14:14

the power to turn down annoying commercials and

14:17

would do so almost every week

14:19

and sometimes daily. The

14:21

programming department is in charge of the on-air sound of the station,

14:25

so they were incredibly sensitive

14:27

to bad commercials. Back

14:30

then, they didn't even allow

14:32

client-voiced commercials. They would insist

14:34

on re-recording those ads with their DJ's voices. But

14:38

then, in the late 70s and early 80s,

14:41

the sales departments gained more control

14:44

and fewer and fewer commercials were turned

14:46

down. It's continued

14:48

that way today. Programming

14:51

protests, but sales insists

14:53

the ads be kept on the air.

14:57

And listener complaints rarely make a difference, by the

14:59

way. The only reasons

15:01

to pull a commercial today are ads

15:03

with bad sound quality, which

15:05

is never tolerated, or because

15:08

of an official complaint from the

15:10

Ad Standards Council. Richard

15:19

Hart wants to know this. Has

15:22

anyone been terminated from an ad

15:24

campaign due to an acting role

15:26

they took? Hmm,

15:28

good question. I

15:31

can't think of any commercial actor who

15:33

was fired because of a TV or

15:35

movie acting job they took on. But

15:38

actors do get pulled from commercials every now and

15:40

then. An actor here

15:42

in Canada, who was the spokesperson for

15:44

a beer brand, was arrested

15:47

on child porn charges. Needless

15:49

to say, he was fired, and his

15:51

ad campaign was yanked off the air

15:53

immediately. was

16:00

a certain celebrity. That

16:02

celebrity got into big legal trouble back in

16:04

2015 and was

16:06

arrested. The next

16:08

time I directed one of those commercials, the

16:11

celebrity was no longer the spokesperson.

16:15

For some really good spokespeople

16:18

gone rogue stories, take

16:20

an archive dive and listen to

16:22

season eight, episode one from 2017.

16:30

Spokespeople can give a brand power, but

16:33

what's the story on those brand

16:35

power TV commercials? When

16:41

you use As a P Concur Solutions

16:43

to automate your business finances, you'll be

16:46

ready for anything. Except

16:50

the new of dog winding up with

16:53

your lunch. With.

16:56

As a P concur, you can be

16:58

ready for. With SAP Concur, you can be

17:00

ready for Almost anything.

17:01

almost anything. Take. Control

17:04

of your business Finance Today I

17:06

concur. Dot Com. concur.com.

17:09

How would you like to look

17:11

five years younger? In a clinical

17:13

study, people that had volume added

17:16

with Juvederm Voluma XC in the

17:18

cheeks perceived themselves as looking five

17:20

years younger at six months after

17:22

treatment. Look younger, feel like you.

17:24

Add volume for lift and contour

17:26

in the cheeks with Juvederm Voluma

17:28

XC. Reverse signs of aging

17:30

by adding volume to smooth laugh

17:32

lines with Juvederm Voluma XC. For

17:35

important safety information and to find

17:37

a licensed specialist, visit juvederm.com. That's

17:40

j-u-v-e-d-e-r-m.com. Not for people with

17:42

severe allergic reactions, allergies to

17:45

lidocaine or the proteins used

17:47

in Juvederm. Common side effects

17:50

include injection site redness, swelling,

17:52

pain, tenderness, firmness, lumps, bumps,

17:55

bruising, discoloration or itching. There's

17:57

a risk of unintentional injection.

24:00

shows. Just a couple of years ago,

24:02

WPP was named the ad industry's

24:05

most creative company of the year

24:08

by the Cannes International Advertising Festival,

24:10

which is the premier advertising

24:12

award show in the world.

24:15

The festival gives out trophies to

24:17

the ad agencies and brands that

24:19

produce the most creative advertising. And

24:22

that year, 2021, WPP companies had won a total of

24:27

190 awards.

24:30

It costs anywhere from €630 to €2600, or

24:32

the equivalent of $3800 Canadian dollars, to

24:39

enter a single commercial or print ad

24:41

into the Cannes award show. 30,000 ads

24:44

are entered in the festival

24:47

every year. It's a serious

24:49

investment for ad agencies. And

24:52

a hefty percentage of them come

24:54

from WPP companies, given that

24:56

it operates in more than 110 countries. Clearly, awards are

24:58

very important

25:03

to WPP. So,

25:06

brand power is an interesting

25:08

flower in the WPP bouquet.

25:11

It maintains that 75% of

25:14

award-winning ads don't work, yet

25:16

it is owned by one of the

25:18

most award-winning ad companies in the world.

25:22

It kind of reminds me of Colonel Tom

25:25

Parker. He distributed buttons

25:27

that said, I love Elvis, and

25:29

also buttons that said, I hate

25:32

Elvis. He was

25:34

trying to corner both ends of

25:36

the market. Todd

25:46

Goulding asks a saucy question.

25:50

Why do condoms come in many

25:52

sizes? Years ago, it was

25:54

one size, and I never heard anyone

25:57

complain. Okay,

25:59

well, Todd. Let's take

26:01

a look at how Trojan markets its products.

26:04

On its website, Trojan says it now

26:06

makes condoms in several different sizes. Clearly,

26:09

condom makers realized that by offering

26:12

more choice, they could generate more

26:14

profit. So how

26:17

do you know which size is right for you?

26:20

Well, Trojan has a handy

26:22

video on its site to help with that

26:24

question. Dare we play it?

26:28

Why not? Grab your tape measure because

26:30

today we're teaching you how to measure your banana. Please

26:32

note, your banana will need to be ripe to take

26:35

these measurements. That's a very important step. For

26:37

length, start by putting the end of the tape

26:39

measure against your stomach at the base of your

26:41

banana, and measure out to the farthest point of

26:43

the tip to the nearest one-eighth of an inch.

26:45

I think you get the idea. It's

26:47

an amusing video. According

26:52

to Trojan, condoms come in the

26:55

classic shape, the flared or baseball

26:57

bat shape, the large bulbous

26:59

end, and the super bulbous

27:02

end, which just sounds alarming.

27:05

They also come in ribbed, studded,

27:07

and smooth, and can create a

27:09

warming or cooling tingling sensation, and

27:12

some come in flavors. You

27:14

can buy a variety pack that gives

27:16

you four different shapes to try, and

27:18

there's a place on the website where

27:20

you can sign up for discounts, and

27:23

Trojan has a newsletter called Dirty Talk.

27:26

And by the way, condoms are nothing new.

27:29

They were depicted on hieroglyphics

27:31

dating back to ancient Egypt.

27:35

According to ABC News, Europeans

27:37

like their textures and shapes a

27:39

bit racier. Brazilians and

27:42

South Koreans seem to prefer

27:44

flavored condoms. The Chinese

27:46

are the heaviest users, and

27:48

here in North America, Walmart sells

27:50

the most condoms. Who

27:53

knew? Kevin

28:02

Marshall writes, Do

28:04

you remember the flirtatious couple in that

28:06

series of ads for Taster's Choice Instant

28:09

Coffee back in the early 1990s? Wasn't

28:13

that from the UK? Yes, it

28:15

was. Kevin goes on to

28:17

ask, Why did the ads in North

28:19

America appear to be for Nescafe Gold,

28:22

using the same actors? That

28:24

series was so engaging. Very

28:27

true, Kevin. That series of

28:29

ads with an ongoing storyline

28:31

was immensely popular. Over

28:34

in the UK, the ads were for

28:36

Nescafe Gold Blend. Here in

28:38

North America, that same coffee was

28:40

actually called Taster's Choice. And

28:43

yes, they redid the campaign with

28:45

the same actors here, only without

28:47

the British accents. For

28:49

those who don't remember this campaign, let

28:52

me top you up. It

28:55

originally ran in the UK from 1987 to 1993. The

29:00

first commercial in the series had two people

29:02

meeting for the first time. An

29:05

attractive woman walks across the

29:07

hall and presses her handsome

29:09

neighbor's doorbell. Hello,

29:15

I'm sorry to bother you, but I'm having a dinner

29:18

party and I've run out of coffee.

29:22

Come in. Thank you. She seems delighted

29:24

to meet her and offers some Gold Blend

29:26

coffee. Will Gold Blend be too good for

29:28

your guests? Oh,

29:31

I think they could get used to it. It's a

29:33

very sophisticated coffee. They have very

29:35

sophisticated taste. Later

29:37

at her dinner party, she is

29:39

asked, Have you met your new neighbour yet? Oh,

29:42

I've popped in for coffee. It

29:45

was the beginning of a storyline where the

29:47

two neighbours would flirt with each other. In

29:50

the second ad, our handsome neighbour is

29:52

having lunch with another woman when

29:54

his doorbell rings again. You

30:01

saved my life the other night. The dinner

30:03

party? The coffee. Very

30:06

successful. How can you ever thank me? I'll try

30:09

and think of something. In the meantime, at

30:11

least, I can return your gold land. Look,

30:13

I'm in the middle of something right now, but

30:16

perhaps... Perhaps. Ah,

30:18

the romantic tension builds. Does

30:21

he already have a girlfriend? Will the

30:23

neighbors ever get together? That

30:26

cliffhanger drove the campaign. In

30:29

the next ad in the series, Handsome

30:32

Man is late for a dinner party,

30:34

and to his surprise, his attractive neighbor

30:36

is one of the guests. No,

30:38

you're always this late. I will be tomorrow. What's

30:42

happening tomorrow? I'm inviting you for dinner.

30:46

What makes you think I'll accept? You

30:49

can't resist my coffee. Well, well, we

30:51

seem to have a date planned. In

30:54

the next ad, Handsome Man rings Attractive

30:56

Lady's doorbell, and

30:58

another man answers. Uh-oh.

31:02

I'll get it, shall I? Hello.

31:04

Good evening. Do you

31:07

want the lady of the house? Well,

31:10

she's getting changed. Then

31:13

Attractive Lady asks... Who was at the door? He said

31:15

he was a neighbor. I told him you were in

31:18

the bedroom. And

31:21

did you tell him who you are? He didn't

31:23

ask. In the next ad, we discover who

31:25

that is. I called around

31:27

last night. You had company. You mean

31:29

my brother? Came around for coffee.

31:32

In part seven, Handsome Man and

31:34

Attractive Lady finally share their first

31:36

kiss. In part eight, they

31:38

break up. In part nine,

31:40

there was the appearance of another mystery

31:42

woman. Then, after

31:45

the campaign had been running for five

31:47

full years and 12 installments,

31:51

this series finally ended when Handsome Man

31:53

sees her on a date with someone

31:55

else and pulls her away. I don't

31:57

know why I let you do that. Because I...

31:59

You serve better coffee. Besides, I love

32:03

you. With those three magic words,

32:06

the campaign was over. The

32:09

next day, the front page of a

32:11

British newspaper proclaimed, viewers finally

32:13

hear the three words they've been waiting

32:16

for. The campaign

32:18

was so popular, books, CDs and

32:20

other tie-ins were created. And

32:23

every conversation in those commercials was

32:26

had over a cup of

32:28

Nescafe. Unroasted, richer,

32:30

smoother Nescafe gold blend.

32:33

When the final installment aired in 1993, over 30

32:35

million people watched it. That's

32:41

how invested people were in

32:43

this campaign. Did

32:48

it work for Nescafe? It

32:50

sure did. Sales shot up 50%. It

32:54

really was a masterclass in

32:56

ongoing commercial storytelling, and

32:59

very few commercials today ever try it.

33:02

In 2008, it was voted

33:05

the most romantic advertising campaign

33:07

of all time by the

33:09

UK public, still loved

33:11

and remembered after 20 years. And

33:16

by the way, the handsome

33:18

man in that campaign was actor

33:20

Anthony Head, who just

33:22

played Rebecca's evil ex-husband Rupert

33:24

Manion in none other than

33:26

Ted Lasso. The

33:29

guys got range. Well,

33:37

that's a wrap on our 2024 season. Hope

33:40

you enjoyed it. But we

33:42

want to let you know we'll be

33:45

posting some very interesting bonus podcasts from

33:47

now until we're back in January. In

33:50

those podcasts, I'll be doing interviews

33:52

with some very interesting people, and

33:54

we'll have a special summer series for

33:56

my fellow Beetle fans. You

33:58

won't want to miss that. Before

34:01

we say goodbye, I want to thank

34:03

our amazing Under the Influence staff. They

34:06

work so hard to bring you the show every week.

34:09

And thank you to CBC for the last 19 years. Next

34:13

season will be our 20th on

34:15

CBC and we have a

34:17

special season planned and we'll be doing

34:19

a live audience recording to celebrate that

34:21

milestone, so stay tuned. Until

34:24

then, have a safe and fun

34:26

summer. I'm Terry O'Reilly.

34:35

This episode was recorded in

34:37

the Terrestream Mobile recording studio.

34:39

Producer Debbie O'Reilly. Chief sound

34:41

engineer Jeff Devine. Researchers

34:44

Patrick James Asselin, Alison Pinches,

34:46

Abby Forsythe and Angus Mary.

34:50

Social media team Sydney O'Reilly

34:52

and Callie O'Reilly. Under

34:54

the influence theme by Ari Posner and

34:56

Ian Lefevre. Students provided

34:58

by APM Music follow me on

35:01

social at Terry O'Influence. This

35:03

podcast is powered by Acast. See

35:06

you soon. Hi, this is

35:09

Patrick James Asselin. I'm a

35:11

researcher on Under the Influence. Did

35:14

you know there are over 350 episodes

35:16

in our archives to binge on?

35:19

Happy listening. What

35:28

does it take to move the needle on

35:30

the world's toughest problems? On Better Heroes, we've

35:33

sourced the globe for passionate individuals and visionary

35:35

companies who are all on a mission to

35:37

solve humanity's most urgent challenges. Like can AI

35:39

make the world a better place? How can

35:41

we change our consumption habits to better serve

35:44

the environment? And what can we do to

35:46

make our financial systems work for all? This

35:49

series will convince you that humanity can

35:51

save itself and our planet. Better Heroes

35:53

is by EY and produced by Human

35:55

Group Media. Listen now wherever you get

35:57

your podcasts. want

36:00

a fresh new style? Warby Parker has you

36:02

covered. Glasses start at just 95 bucks,

36:05

including anti-reflective, scratch-resistant prescription lenses

36:07

that block 100% of

36:10

UV rays. Every frame is designed

36:12

in-house with a huge selection of

36:14

styles for every face shape. And

36:16

with Warby Parker's free home try-on

36:18

program, you can order five pairs

36:20

to try at home for free.

36:22

Shipping is free both ways too.

36:24

Go to warbyparker.com/covered to try five

36:26

pairs of frames at home for

36:28

free. warbyparker.com/covered. So should we

36:30

go electric? I think we should go electrified

36:32

with Toyota. Electrified? Electrified

36:34

means options. Yes, we could go all-electric with the

36:36

Toyota BZ4X, but then there are hybrids like

36:38

Grand Highlander, or we could do something in between

36:41

like a RAV4 plug-in hybrid. So

36:43

Toyota is electrified diversified? Yep,

36:45

and with more options for reducing carbon emissions, the

36:47

closer we all get to Toyota's Beyond Zero Vision

36:50

for the future. Exactly. How much coffee have you had

36:52

this morning? Learn

36:54

more about our Beyond Zero Vision

36:56

for the future at toyota.com/beyond zero.

37:15

The collection also features cool-to-the-touch covers

37:17

and motion absorption to help minimize

37:19

sleep disruptions from partners, pets, or

37:22

kids. Shop the all-new Temper Adapt

37:24

collection at Ashley in-store or online

37:26

at ashley.com. Ashley, for the love of

37:29

home.