In this episode, I share why I think direct response is superior to institutional brand marketing and how those who produce that type of content can make themselves and their clients a ton more money.
In this episode, I discuss some of the first steps I take when reviewing business websites. If you are worried you are losing customers or wonder why people aren't contacting you on your website, it might be this reason...
In this video, I chat with Bond Halbert. Bond is a well-known copywriter and author. Bond has worked with some of the biggest names in the industry of direct response marketing. He is also the son of the late great Gary Halbert. Listen as we di
As a business owner, avoid "brand exposure" terms unless you're making at least $100M in sales per year. It's a waste. You can do it but do it on the backs of direct response, predictable ROI's. You can find that one marketing investment that c
So you own a business and you struggle in sales. I get it. We need to understand both sales and copywriting to grow. Everte Farnell knows this pain well. On this episode of Leveraged Online, you'll hear how Everte kept getting in second place
THE DIRECT RESPONSE MARKETER#morrismarketing #directresponse #digitalmarketingGary Morris: The Death of The Digital Marketer Explained• What does it mean to be a "Digital Marketer" (DM)?• What is the evolution of someone in this field?• Why is
Today on The Leveraged Online Business Marketing Podcast, we're talking with Nancy Wilk, from the infamous Appomattox, Virginia.Part of Nancy and Don's business is renting out their facility for weddings, and we had a really interesting convers
In this episode, Dan and I discuss breakout industries in light of Covid-19 and how to find the businesses that are thriving. You can find this video on Grafted-In LLC youtube channel.
Listen in as we talk about branding and marketing. Our respective worlds and how they can collide in a unified way to satisfy our clients. A great spirited conversation where we found some common ground and differences.
You don't want to miss this episode if you...Own a business Stuck at homeNo idea how to market your business now Wasn't sure how to market your business before Sick of hearing that everything is hopeless These episodes are designed to break the
Leveraged Online Episode 2: In this episode, I go over what I think is the most important piece of data you should know pre and post a coronavirus economy.
Leveraged Online Episode 1: In this episode, I go over what I think is the primary area business owners jump over when thinking through how to market. We often treat marketing like a one size fits all prescription. It doesn't work that way. You