Are you struggling to figure out how to make your first 10 sales? Wondering if raising prices could help attract more patients? Or perhaps you're unsure how to market healthcare services effectively without alienating your existing patient base? These are just some of the questions I tackle in this episode as I dive deep into the essential steps for making those crucial first sales in your medical practice.

In today’s episode, I’m sharing insider tips on how to make your first 10 sales, particularly in cash-based procedures. Whether you've tried before and faced rejection or are just starting and feel overwhelmed, I’ve got you covered. Many doctors make the mistake of assuming certain patients won’t pay for premium services, often based on superficial judgments like appearance or insurance coverage. But here’s the thing: your best patients are usually the ones you least expect. In this podcast, I explain why you need to offer your services to everyone—no more self-selecting!

I’ll also show you the power of leveraging pre-qualification videos to warm up your prospects. By using short videos that outline the benefits of regenerative therapies or functional medicine, you can prime patients before they even walk into your office. This way, instead of trying to convince them, you’re having meaningful conversations with those who are already interested.

One of the biggest game-changers I highlight is pricing. Think charging lower prices makes your services more appealing? Think again. I discuss how behavioral science and experience show that higher prices often lead to better conversions because patients equate higher costs with higher quality. Many doctors feel hesitant at first, but once they adjust their pricing, they find that patients respond more positively—even at higher rates. I give specific price ranges and show you how increasing your rates to $1,500 or more for a single procedure can dramatically change patient perception and boost conversions.

The episode also breaks down the importance of a proven sales script—one designed to create emotional engagement. Patients aren’t buying just a procedure; they’re buying a better version of their lives. Whether it's a golfer regaining their swing or someone recovering their mobility after an injury, understanding the emotional driver behind every purchase is key. I walk you through our nine-question script that helps you tap into these emotions and position your services as the solution patients have been searching for.

Finally, I talk about the value of selling packages. As your confidence grows, you’ll shift from offering individual treatments to comprehensive packages that deliver long-term value. Some of our clients now sell $10,000 to $75,000 packages—and no, you don’t need to sell dozens to make a meaningful impact. Even closing two or three high-value packages can transform your financial future, giving you the freedom to cut down on patient volume and reduce burnout.

This episode isn’t just about strategies; it’s about mindset. I know medical school didn’t prepare you to think like an entrepreneur, and that’s exactly why the Mavericks exist—to bridge that gap and support doctors in building profitable practices. If you’ve been frustrated with where you are and you’re ready to level up, I invite you to join our one-day event in Arizona. Spend a day with me, meet other like-minded doctors, and learn firsthand how to put these strategies into action.

So, if you’ve been asking yourself how to make your first sale or struggling to gain traction with your marketing efforts, this episode is for you. Tune in to discover actionable tips to make those first 10 sales, raise your prices with confidence, and build a sustainable practice with packages that work for you and your patients.

Don’t miss out on this opportunity to reshape your medical practice—and your future. Click the link below for more details about our upcoming event and take the first step toward becoming a Maverick. Let’s get you those first 10 sales and help you reignite your passion for being a doctor.