That is NOT a trick question - refer to one of my very favorite scenes in EMPIRE RECORDS To get the joke behind that.

Anyway - we are here again this week with another BONUS episode that follows the SMART SIDE HUSTLE MASTERPLAN, which you can get today by texting HUSTLE to 66866.  It's FREE!

Today's bonus is all about landing the name of your business and crafting that ideal client avatar of yours into an "I Help..." statement.  So when you're at professional conferences or Clubhouse rooms, you can tell everyone what you do with authority - like Ebby Calvin "Nuke" LaLoosh in BULL DURHAM.

I hope y'all are enjoying these bonus episodes because I sure am enjoying making them!