š Ready to Take the Next Step? https://dropshipunlocked.com/training-watch-apply?el=podcast-102-ecom-success-with-phil-irvine
Connect with Phil on LinkedIn ā”ļøhttps://www.linkedin.com/in/pirvine/Ā
Check out Philās drinks brandĀ ā”ļø DRINK MXXN
š£Hosts Lewis Smith and James Eardley are joined by Phil Irvine, the Head of eCommerce and Growth Marketing at Mojo.Ā
Phil brings a wealth of experience in multi-channel ecommerce and shares actionable strategies to help you scale your business beyond just Google and Meta ads.
š Prefer to watch this on Youtube? Check it out hereĀ ā”ļø https://youtu.be/4CyVVzNGYAE
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Topics Discussed:
ā Omni-Channel Marketing Explained: The importance of diversifying marketing strategies beyond traditional channels. Phil's omni-channel approach to ecommerce includes consistent messaging, customer data personalisation, and leveraging a variety of platforms like podcasts and niche audiences.Ā
ā The Core Principles of Omni-Channel Marketing: Consistency is key: maintaining consistent messaging across all touchpoints, including site experience, ads, and customer service.
ā Practical Advice for New Ecommerce Entrepreneurs: Conduct upfront research to ensure product-market fit before diving into ecommerce.
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Links and Resources Mentioned:
Pick up a copy of Lewisā book: https://htabook.comĀ
Get Shopify for Ā£1 a month for 3 months: https://www.dropshipunlocked.com/shopifyĀ
Get a free trial with a professional phone line: https://www.dropshipunlocked.com/circleĀ
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Key Takeaways:
ā Embrace Omni-Channel Marketing: Expanding your marketing channels can significantly boost growth. Make sure your messaging is consistent across all platforms, and leverage new mediums like podcasts to reach niche audiences.
ā Customer-Centric Approach: Put the customer at the centre of everything you do. Use customer data to personalise their experience and always deliver value through consistent messaging across all touchpoints.
ā Start Strong with Research and Preparation: For beginners, ensure you conduct solid product-market fit research and establish strong backend systems before launching your business.
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