With the moribund real estate market prompting a slowdown in residential work, many designers are thinking about hospitality. But is expanding into hospitality or retail really a viable option? Are special skills required? What are the trends in hospitality design? And even more importantly, what are the pitfalls? Three top talents—Roger Thomas, Poonam Khanna, and Chad Dorsey—share their experiences in crafting restaurants, hotels, and retail spaces, reveal lessons they’re learned, and discuss how hospitality design differs from creating homes, but why it can be just as rewarding.

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