An extension of the Target Demographic blog, the Bullseye Podcast looks at the film industry from the point of view of its most sought after age demographic. Hosted and produced by 18 year old Target Demographic writer Justin Allison, this show invites other members of the Me(dia) Generation to actively respond to what is being targeted at them by having new guests on each episode discuss whether or not the film being reviewed hits its mark when trying to positively influence its target audience.