Purpose is no longer optional in the business world. Employees and customers are demanding purpose from companies, and nothing underscores this new reality more than the Business Roundtable’s purpose statement. United Way has worked with over 55,000 corporate partners (including more than half of the Fortune 500) and more than 130 years of expertise in helping companies marry purpose and profit to build business growth and reputation. On the SharedPurpose podcast, United Way will highlight the social impact/corporate social responsibility/corporate citizenship efforts of some of the best known companies. Listeners will come away with insights into the processes behind creating signature initiatives, engaging employees, and developing deep partnerships.
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