Wide marketing automation tools variety doesn’t mean that any of them fulfills your needs. Before choosing one, you should know how to make maximum use of every tool. By combining Salesforce Marketing Cloud and Pardot, make twice as much revenue and ease the lead generation process. That’s when a thoughtful strategy is essential to quickly access end customers and guide them right to the stage of purchasing.

This episode is also available as a blog post: http://sfdcfanboy.com/2020/11/08/marketing-cloud-vs-pardot-choosing-a-salesforce-platform-for-your-business/