Declared and founded by author & holistic lifestyle expert Anna Getty, and co-founded by LCSW & mompreneur Alisa Donner, May 2010 marks the 3rd year of Pregnancy Awareness Month ™(PAM).

Through PAM, Anna & Alisa aim to empower pregnant women and new families with information, “how to” ideas and inspiration to incorporate PAM’s four key initiatives – education, exercise, nutrition & wellness and nurture – into their life routines and to show how easy it can be to make healthy changes in their lives, for themselves, and their children.