John Alexander Rowley has been helping businesses improve their digital performance for over 15 years. His ethos around customer journey enhancement and a commitment to positive user experience has helped him shape the online fortunes of an array of companies, most recently Thorntons as part of global brand Ferrero.

In this podcast, John speaks to Laura Hampton about the role of digital PR in building customer journeys, how omni channel experiences are more important than ever and how marketers should be prioritising their budgets in the coming years.