What's the difference between what people say and what they really think?

Earlier this year, our parent company, @WPP, released Chapter Six of its Secrets and Lies report to explore this question.

Interestingly, the report found that with an increasing amount of news being consumed online, companies are struggling to authentically cut through fake news.

In our latest episode of "On the Couch", Cannings Director @William Roberts sat down with WPP's President for Australia and New Zealand, @Rose Herceg, to chat through some of the report's key findings and how companies can build trust with their stakeholders.