Digital marketers are competent authors and communicators who know the art of using language to attract the attention of their buyers, arouse interest, awaken the desire for a product or solution and inspire them to act. For digital marketers, excellent storytelling skills, including writing, editing, and visual storytelling, are an advantage - whether you caption an Instagram post or write a 1,000-word article for your corporate blog. If you want to carry out marketing activities for yourself or for a brand, it is crucial to understand how you represent the brand in your digital activities.