No Hype
A Technology podcast
No Hype
Episodes
Episodes of No Hype
Mark All
Ajay Kapoor, an award-winning executive at General Motors, joins Allyson Dietz and Sam Shapiro-Kline to discuss the transformation that today’s marketing drives for all types of organizations from startups to scaled enterprises.Follow along as
Join Matt Dailey, founder of Effective Media Consulting, as he talks brand performance with Allyson and Brett, and discusses all the ways media can help drive business growth.Hear Dailey’s unique perspective on everything from innovative measu
There’s no doubt that modern cross-channel measurement poses a unique challenge, but that still leaves lingering questions: What’s the best approach for stitching together data across walled gardens and closed loop environments? What role does
Measurement is crucial to understanding performance and evaluating investment, but it’s only getting harder as the broader media ecosystem becomes more fragmented and more walled gardens spring up. Data is more available but less centralized, p
Crystal Wallace, Chief Growth Officer for Platforms at Kinesso, joins Allyson and Brett to explore the Marketing Principles key to effective human connection in advertising. Join them as they discuss the importance of effectively leveraging da
Lou Paskalis, Chief Strategy Officer at Ad Fontes Media, joins Allyson and Brett to unravel the significance of investing in news media. Join them as they discuss advertisers' influential role in shaping the media landscape, whether marketers
Join this exciting fireside chat with Gareth Davis, SVP of Marketing Solutions Products at TransUnion, at Brave New Worlds 2023. You will learn how you can enhance your understanding of customer identity and behavior, leading to more relevant c
Join this riveting panel at Brave New Worlds 2023 that dives deep into internal and external organizational challenges – from people (and their incentives) to data and technology – that make cultivating customers over time and across channels s
Joanna O’Connell, EVP of Innovation at R3 and Former VP/Principal Analyst at Forrester, kicks off day one of Brave New Worlds 2023 and sets the stage for how marketers need to rethink what good advertising looks like. Discover why O’Connell be
Tina Moffett, a Principal Analyst at Forrester, joins Allyson and Brett to discuss what a great marketing analytics practice looks like and how to more effectively turn measurement insights into action.
Nikhil Lai, a Senior Analyst at Forrester, joins Allyson and Brett to dig deep into retail media networks, their benefits and what they mean for the future.Join them as they reflect on everything from what it means to be a brand marketer today
Shane McAndrew, Chief Data Strategy Officer at Mindshare, joins Allyson and Brett to reflect on what making meaningful connections with data really means. Join them as they explore how brands can be more human when it comes to their data strat
David Shiffman, Executive Vice President, Research & Analytics at iHeartMedia, speaks with Allyson about how audio became a core part of our lives and why it’s such an important medium shaping the advertising industry today.Join them as they r
Lauren Fisher, GM of Business Intelligence at Advertiser Perceptions, speaks with Allyson and Brett about the impact of privacy regulation and the pandemic on advertising, the critical role of identity as the backbone of first-, second, and thi
Brian Stavis, Global Category Lead at AWS Marketplace, speaks with Allyson and Brett about harnessing the power of data to unlock amazing customer experiences.
Angelina Eng, VP of Measurement and Attribution at the IAB, speaks with Allyson and Brett about advertisers’ overconfidence in data deprecation preparedness, agency staffing reconfigurations, and the need for stronger measurement foundations.T
Brain Dunphy, SVP of Catalina, speaks with Allyson and Brett about their mutual love of consumer packaged goods and the emerging trends for this industry.Join them as Brian shares what excites him most about the CPG industry, how it’s changed
Fariba Zamaniyan, VP of Advanced Media and Advertising at Xperi Corporation (TiVo), speaks with Allyson and Brett about how creative advertising has evolved in its delivery and targeting.They discuss everything from how Fariba got her start in
Matt Spiegel, EVP of Strategic Planning and Head of the Media Vertical at TransUnion, speaks with Allyson and Brett about everything from identity-enabled businesses to data utopias and the role shopability plays in the traditional set-top box.
In this special episode of No Hype, Allyson welcomes her new co-host Brett House. Brett is a VP at Neustar where he's responsible for the product and marketing strategy of data, MarTech and analytic solutions.They get started by reflecting on
Joanna O’Connell, VP and Principal Analyst at Forrester, speaks with Allyson and Devon about O’Connell’s path to becoming an analyst, how she finds her focus in a rapidly evolving world and the importance of asking higher order questions in ord
Mark Costa, Chief Digital Officer at JCDecaux, speaks with Allyson and Devon about how Costa made the unexpected move into the industry, how it has evolved since the pandemic, and why he believes the medium is best suited for omnichannel.Toget
Robert Stratton, SVP of Data Science at Neustar, speaks with Allyson and Devon about his expertise on privacy, data science and analytics.Together, they discuss everything from what’s exciting about data science right now, how we can start app
Lynn Schlesinger, former CMO and newly appointed Chief Customer Experience Officer at Forbes, speaks with Allyson and Devon about her role of delivering growth by connecting with customers across the brand, and her experience of creating new su
Jess Simpson, SVP of Global, Identity, and Technology at Publicis Media, speaks with Allyson and Devon about data trends, clean rooms, and how brands should carry on in the face of massive disruption and strategic overload.Listen out for why S
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