In this episode, Stacy sits down with Tom Schwab, who is the CEO of Interview Valet, an inbound marketing, media agency that leverages podcast interviews to drive sales. With his “white glove” service, he helps speakers, brands, authors, and more, increase their exposure, and gain leads by turning them into podcast pros. The two discuss why it’s important not to approach marketing with the intention of making it perfect—especially in regards to podcasting and thought leadership. Tom also shares why interviews should be organic. He also discusses why it’s more important to market your interviews more, than book more interviews. Check here for some notes

Hollywood Branded Refresher Episodes
Check out some of the past episode we’ve covered on this topic:

• EP 198: How to Get Booked On A Podcast with Andrew Allemann | PodcastGuests.com
• EP 182: 9 Steps To Get Your Brand On A Talk Show - #1 Most Popular Podcast
• EP 178: Pitching Your Podcast with Kelly Glover | The Talent Squad

You can check out our playlist here

Hollywood Branded  Content Marketing Case Studies
The following content marketing case studies below provide even more insights.

• 4 Keys to Consider When It Comes to Podcast Partnerships
• The Top Celebrity Podcasts
• Creating Your Podcast And Mistakes To Avoid
• Pitching Your Podcast To Get Guests

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