How do you produce a children's TV show in post-Soviet Russia? What's the secret to Sesame Street's international success? This we, we chat with Natasha Lance Rogoff, producer of the Russian Sesame Street (Ulitsa Sezam), about her unexpected crazy true story detailed in her book Muppets in Moscow.Natasha Lance Rogoff is an is an award-winning filmmaker, journalist and the TV producer/director who, with her team, brought Sesame Street to Russia after the collapse of the Soviet Union.