If you’re going to make a dent in this world, you’re going to need to take a big, authentic swing at it. This week, we discuss the importance of positioning yourself as your own authentic brand with respect to your college applications. The aspects of your story you may find uninteresting or ordinary may often be the most differentiating aspects of how admission officers may see you. Your most extraordinary self is often hiding in plain sight in your everyday self. Sharing your interests and expressing them through bedrock authenticity can be a very compelling component of your college application, and we explore why that is through a few illuminating lenses.