How does your marketing speak to your audience? How can you carve out a truly distinctive voice in a sea of content and comms?

Mike Stuart, Digital Content Editor at On, the world’s fastest growing running brand, joins us today to talk through the challenges of creating and maintaining a truly unique tone of voice.

1:32 Mike Stuart interview

18:50 Mike's top tools for sports marketing professionals

• Draftin.com
• Dropbox Paper 
• Slack

20:40 Post-match review

Music: Cool Rock Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0

MEET THE GUEST

Mike Stuart, Digital Content Editor at On
www.on-running.com www.twitter.com/michaelstuart www.linkedin.com/in/mjstuart/

MEET THE HOSTS

Neil Barraclough, Owner, Nota Bene Copywriting
www.notabenecopywriting.com www.twitter.com/neilbarraclough www.linkedin.com/in/neilbarraclough/

James Gordon, Owner, JDG Sport
www.jdgsport.com www.twitter.com/jdgsport www.linkedin.com/in/jdgsport/