Direct interest applicants are a great source for qualified, fit, eager candidates. You have to actively drive the flywheels in order to maximize the results from direct interest.  People with direct interestare looking for you specifically because they know, like, and trust you. They like your products and services, or your brand, culture, and values. Tune in to learn the three-step process to maximize those results from direct internet sources. I'll give you a hint... Manage your buy-in, understand the flywheel, and finally... run around it multiple times! Listen to the podcast to hear Ryan Kohler dive into the real details of it all.