Welcome to the Hardtofindseminars.com Unique Selling Proposition (USP) Podcast.

I have searched my archives for my most powerful audio consultation on the subject of USP. Many of these recordings are actual consulting sessions with paying clients. Listen in as I craft and teach the power of a USP. Each of these consultations are packed with money making ideas and specific examples of how you can take what you do and developed it into a powerful reason why someone should buy from you. Your USP quickly telegraphs this reason and reminds your prospect over and over and over again.

Michael Senoff, Founder and CEO http://www.hardtofindseminars.com.