How does one transform a serendipitous moment into a decade-long triumph in fashion? Join me as I sit down with the phenomenal Zainab Ashadu, founder of Zashadu, to uncover the secrets behind her extraordinary journey from Lagos to London and back. Through her heartfelt narratives, Zainab shares how her unique upbringing and unwavering commitment to her craft have elevated Nigerian handbag design to international acclaim. From the early days of inspiration to the tenacious spirit that drives her today, this conversation is a testament to passion, resilience, and the pursuit of joy in one’s work.

We also examine the intricate process of establishing a handbag brand in Nigeria, navigating local artisan collaborations, and overcoming production challenges. Discover how Zainab innovates with local postal services to tackle international shipping hurdles and keep her brand thriving. Whether you’re an aspiring designer or fascinated by the art of handbag creation, this episode offers a treasure trove of insights and inspiration. Don't miss this captivating discussion with one of Nigeria's most influential designers.

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