Who wouldn't want a peek into the creative mind of a renowned handbag designer? We've got Jonathan Romero on the show today, and his fascinating journey from the busy streets of New York to the renowned halls of the Fashion Institute of Technology is sure to draw you in. He's not just sharing his personal story, he's also shedding light on his unique creative process and the importance of a supportive family network in the face of challenges. Jonathan's tales of innovation and passion are set to captivate aspiring designers and handbag enthusiasts alike.

Imagine if you could revolutionize your design process with the power of technology. That's precisely the tale we're spinning today as we tap into the world of 3D printing. We're joined by an avant-garde designer who seamlessly integrated this cutting-edge technology with traditional fashion materials to create truly unique handbags. From the challenges of pricing and production to the use of biodegradable materials, she offers an enlightening peek into the future of fashion design. This episode is packed with practical insights that will pique the interest of tech enthusiasts and fashion lovers.

Have you ever wondered how to balance quality and affordability in the handbag industry? We wrap up today's episode with a designer mastering this delicate balance. We explore her decision to shift focus to direct-to-consumer sales and navigate the competitive retail market alongside innovative customer acquisition strategies like customization. Plus, there's a sneak peek at her plans for a holiday season launch. The cherry on top? We're sharing tips on maintaining brand identity amidst all these changes. Buckle up, folks - it's going to be an insightful ride.

Connect with Jonathan: 

https://www.youtube.com/@romerony
https://www.instagram.com/romeronewyork/ 

Shop Handbag Designer 101 Merch:

https://www.emilyblumenthal.com/category/all-products

Register for the Handbag Designer 101 Masterclass:

https://www.emilyblumenthal.com/challenge-page/Masterclass

Book a handbag session with Emily:

https://www.emilyblumenthal.com/

Hire Emily to be a guest speaker at your event:

https://www.emilyblumenthal.com/speaking

Subscribe on Youtube:

https://www.youtube.com/c/HandbagDesigner101-IHDA

Follow me on Instagram:

https://www.instagram.com/handbagdesigner/

Follow me on TikTok:

https://www.tiktok.com/@handbagdesigner

Follow me on Twitter:

https://twitter.com/handbagdesigner