Financial projections for a Founder CEO are quite precarious. On the one hand you want to be careful not to over promise because others are relying on your predictions. On the other hand, you want to also send that message that you are optimistic about the future potential of the company...now, in the short-term, and of course in the long-term.

Listening to William describe his personal experience with a very "humbling" episode of this situation. He adroitly explains the Founder role and the CEO role when it comes to forecasting startup financial results.

We can all learn from William's story. But, I also invite you to listen to something that William doesn't say. He doesn't describe himself as smart, humble, and hungry. But, I can. He is all of that and more...listen and you'll hear why.