Flex Your Hustle
Flex Your Hustle
Episodes
Episodes of Flex Your Hustle
Mark All
Can performance drive brand? And how can lower funnel tactics enhance the brand experience? In the final episode of the season, host Michelle Lomas speaks to Verity Rowe, the Marketing Manager at Lululemon. They discuss how Lululemon has mana
In this special publisher spotlight episode of Flex Your Hustle host, Michelle Lomas sits down with Julie Stevanja, the co-founder of Wrapd.ai, formerly Her Black Book. Julie and her twin sister founded the original Her Black Book with a missio
Curious about what the future may hold for affiliate marketing and how to tap into this exciting channel to build customers and brand? In this episode of Flex Your Hustle host, Michelle Lomas sits down with Matthew Lloyd. Matthew has been work
In this special webinar of Flex Your Hustle, we feature a recent compelling panel discussion on the growth of Influencer marketing and how creators are impacting change in the way we shop - and the way we market our products. This panel is hos
Think you are up to date on ‘what’s next’ in business? How about creating a data-driven engine that powers your business, by anticipating customer demand at a local level to make an environmental impact and support the circular economy… In this
Sometimes the customer journey is clear. Simple needs state, followed by quick research and then the decision is made. But what happens when the journey is not so clear, and the variables that make up a decision are too many to plan? In this ep
Covid was a time of flux for every business. While some businesses flourished and scaled to new heights, others were landlocked (literally) by lockdowns. So how do you future proof a business, when the future is unclear? In this inspiring epis
In this week's special publisher spotlight we profile one of the most exciting publishers making waves in affiliate marketing - PerformID. PerformID delivers frictionless card-linked shopping for leading financial institutions including America
Ever wondered what the secret of a successful hustle is? Hard work, obsession, and infinite energy to test and learn if our next guest is anything to go by! In this episode of Flex Your Hustle, Michelle Lomas speaks to Anthony Nappa, CEO/Chief
If trusted referrals are a consumers number one channel for making a purchase decision, how do we tap into the scale of that influencer to be a brands number one marketing channel too? In this episode of Flex Your Hustle, Michelle Lomas speaks
Sometimes in business, we need to pivot fast. If you wait too long, you might lose your chance. But if you move too quickly, are you seeing the whole picture? What makes a founder confidently move when they know their entire business is on the
Been thinking about using podcasts as a marketing tactic to scale your business? Ever wondered what a podcast that works as a lead gen or a lead closing tool sounds like? Well you're in luck -- we've recorded a bonus episode of the Flex Your Hu
Want to know what's next in digital media, affiliate marketing and performance marketing? Well this is the episode for you. In the season finale of Flex Your Hustle, Michelle Lomas speaks to Gai Le Roy, CEO of IAB Australia. The IAB is is the p
Pandemics, recession, inflation.... let's face it - anything could happen with the economy next! That's why being prepared is important, and having strategies that can bend and flex as the market does. Listen in to this special 'Podinar) as J
TikTok marketing feel like a mystery to you? Why does some content work so well, while others fail spectacularly? Well this may be the episode for you. This week, Michelle Lomas sits down with Kahrissa Bell, Chief Brand Officer at pre-made co
Looking for a new model to market to influencers that is performance based but fair to all? Meet Stylink. Stylink was founded in 2017 and has since become one of the largest end-to-end content monetisation platforms worldwide during the past f
Why are personalised deals are so important? What kind of brand loyalty can it generate? Are consumers becoming more willing to share their data in exchange for tailored experiences? In this Flex Your Hustle Podinar, the team at Revlifter will
Does Marketing with purpose really work? And what does it really take to become a true brand for good? This week Michelle Lomas sits down with Elliot Midalia, the Co-Managing Director of Boody to discuss just this. Boody is a global powerhouse
Ever wondered what it takes to create a cult following with a beauty brand? In this episode of Flex Your Hustle, Michelle Lomas sits down with Sam Brett, the founder of cult sun care brand Naked Sundays. Sam is the founder of the business and
The coupon code is a well-known marketing tool, but it’s had a bad rep in the past. It’s been perceived as not delivering value, eating into profit margins and cheapening brands. But can’t that be true of any marketing channel when not used opt
When a fantastic business idea is fuelled by an ardent purpose, you have something pretty special. But what do you do when consumers tune out your message? You pivot. Join Michelle Lomas as she sits down with Super Rewards founder Pascale Hely
What's the best way to get your product seen and trialled? Through trusted recommendations. But what happens when you can't afford the lengthy and costly PR programs to generate the editorial coverage you need? Meet Linkby who are merging trad
It is every brands goal to become a more data-driven organisation, but true organisational change requires a shift in mindset and process, not just the introduction of new products. This episode, Michelle Lomas is joined by Ashleigh Gardiner,
Ever wondered how Lovehoney became the number one sex toy retailer in the country, without paying a single cent in Facebook marketing? This week, Michelle Lomas sits down with the highly-awarded and respected Rob Godwin, the Director and Head
Driving performance through content requires a strong understanding of your audience, not just a great product. Join us on our very first episode as host Michelle Lomas sits down with Jody Allen, founder and Editor in Chief of publishing power
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