In this week's episode, we speak with Andy Chadwickthe Co-Founder and SEO Strategy lead at Snippet Digital.

Andy shares his thoughts on his journey into SEO & Digital Marketing. The changes he's seen in his time working in this industry.

And he highlights the importance of learning the art of storytelling and how so often SEO's overlook this key aspect.

Andy talks about his belief in Machine Learning being the future of SEO. And how he's built tools around these ideas.

Bonus Topic: Andy talks about SEOs, Blogs & newsletters he follows & reads.  According to him making time for learning and personal growth in an ever-evolving industry like SEO is of the utmost importance.