This episode features Michele Mascolo. Michele founded Impact 8 and is currently the Marketing Manager at Deluxe. Michele runs through his unique experience in industrial marketing. He talks about creating a successful YouTube channel showcasing the manufacturing process and production tips for one client.  We lead into discussing AI, ChatGPT and Michele highlights AI Tool Report as a brilliant newsletter subscription service. He stresses for manufacturing there is still such a big opportunity for video in the industry and that should be a 2024 focus. This a great episode for marketers who want to learn more about industrial marketing.