This season, we're taking a deep dive into creating a marketing plan that's not just a template-filling exercise but a roadmap to success for your CPG brand, using my signature framework R.O.A.D.In this episode, we explore the second step of t

How to build a Marketing plan: step 1 - episode 1/5

Apr 4th, 2024 15m 3s

Welcome to Season 2!This season, we're taking a deep dive into creating a marketing plan that's not just a template-filling exercise but a roadmap to success for your CPG brand, using my signature framework R.O.A.D.In this episode, we focus o

Top Food and Snack trends for 2024

Nov 12th, 2023 20m 48s

Welcome to Season 2! This entire season is dedicated to getting you ready to rock 2024! We will be taking you step-by-step through the process of crafting a robust marketing plan for the year. We'll tackle everything from defining your marketin

Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework - part 2/2

Sep 3rd, 2023 13m 31s

Download our free guide: Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework: https://www.cpgmarketingschool.com/How-to-Recession-Proof-Your-MarketingThis is the second part of an essential two-part series tailored specifically to

Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework - part 1/2

Jul 24th, 2023 13m 9s

Download our free guide: Recession-Proof Your Marketing with the S.U.R.V.I.V.E Framework: https://www.cpgmarketingschool.com/How-to-Recession-Proof-Your-Marketing This is the first part of an important two-part series tailored specifically to f

Bootstrapping Marketing Research: Discover the Power of These 6 Budget-Friendly Tools

Jun 25th, 2023 13m 30s

Download our free guide: How to build a Consumer Personahttps://www.cpgmarketingschool.com/how-to-build-your-consumer-persona In this episode, we delve into 6 Budget Friendly tools for Marketing Research. .To subscribe to CPG Marketing Schoo

How to Build a Consumer Persona: a Step-by-Step Guide

Jun 12th, 2023 10m 37s

Download our free guide: How to build a Consumer Personahttps://www.cpgmarketingschool.com/how-to-build-your-consumer-personaIn this episode, we delve into the critical components of consumer personas. We share real-life examples and provide

Why Most Consumer Personas are completely useless

Jun 2nd, 2023 15m 4s

Download our free guide: How to build a Consumer Persona https://www.cpgmarketingschool.com/how-to-build-your-consumer-persona Why are most consumer personas entirely useless?In this episode, we delve into consumer personas. We explore why tr

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