0:00

My dad works in B2B marketing, but

0:02

I never really knew what that meant.

0:04

Then one day my dad came by

0:06

my school for career day and told

0:08

everyone in my class he was a

0:10

big MQL man. Then he just kept

0:12

saying things like, The more MQLs the

0:14

better, over and over. My friends still

0:17

laugh at me to this day. I

0:19

think it means marketing qualified

0:21

lead? One thing's for sure.

0:24

I'll be known as the MQL man's

0:26

kid for the rest of my days.

0:28

Why can't you just be a fireman

0:30

or a lawyer? Why? You

0:33

ruined my life, dad. Not

0:35

everyone gets B2B, but LinkedIn has the

0:37

people who do. And with ads on

0:39

LinkedIn, you'll be able to reach people

0:42

based on job title, industry, likelihood to

0:44

buy, and more. Start converting your B2B

0:46

audience into high quality leads today. We'll

0:48

even give you $100 credit

0:50

on your next ad campaign.

0:52

Go to linkedin.com/customer to claim

0:54

your credit. That's linkedin.com/customer. Terms

0:56

and conditions apply. LinkedIn, the

0:59

place to be. To be. Hi

1:08

everyone. My full interview with Gucci

1:10

Westman is out tomorrow, but I

1:13

wanted to share a teaser with

1:15

you. And I'm asking Gucci your

1:17

burning makeup questions. And of course,

1:20

she has answers for all of them. Okay,

1:23

so six questions. Six

1:25

really quick. Okay, ready? We have

1:28

one. This is from our

1:30

listeners that knew you were coming on

1:32

and they're very excited. So, all right.

1:34

What is the best product and like

1:36

easy technique for covering under eye circles?

1:38

Because that is something I think we

1:40

all struggle with some worse than others.

1:42

But I think people get very confused

1:44

because you're supposed to go a little

1:46

lighter or just to match to

1:49

your foundation or no. So

1:52

it's it really depends on the color

1:54

you have under your eyes. I naturally

1:56

have more of a puffiness under my

1:59

eyes. I have a little darkness here,

2:01

but it really depends on

2:03

if it's dark or if it's tough.

2:05

Right. So what you want to

2:07

do kind of is you want to, I

2:09

mean, this is the best product. It's actually

2:11

our skincare concealer. Oh God, I

2:14

don't have it. Okay. It dries. Like

2:16

watching you like, oh my God, wait,

2:18

I don't have it. Okay. So good.

2:20

It dries as soon as it touches

2:22

your skin. So it adheres immediately. Really,

2:24

really good cushiony texture.

2:29

Like it stays. It's not like watery

2:31

and liquid. It's a really, really great

2:33

texture. Also that we

2:35

do have clinicals that I have shown like

2:37

people in four weeks, like

2:40

get reduced. This is not rapid for me, by

2:42

the way. What am I doing? Rapid fire? No,

2:44

no, no, no. It's really important because this is like

2:47

a little lesson. Okay. So dark

2:49

circles, but I would say, so you

2:51

want to, I'm going like, let me

2:53

just I'm

2:57

going to go. That's your makeup artist. She

2:59

has to show it. So

3:02

it's a little bit lighter than

3:04

my foundation. Okay. You

3:07

don't want to go too light because you

3:09

don't want to end up looking like. You

3:11

don't want raccoon eyes, like what you got

3:13

when sunglasses, right? And sometimes you need to

3:15

play around and you need to blend up

3:18

your blush a little bit or your contour

3:20

or your, you know, bronzer a little bit.

3:22

Finger blend or brush? I

3:25

like finger. Right. Because you can just, it's

3:27

less product wasted. Yeah. And yeah, it

3:30

just is more. Right. It's

3:33

like you can control your finger. It's

3:35

good. It's just better. Okay.

3:37

Oh my God. I'm so obsessed. I

3:40

can even see the difference in your two eyes. Okay.

3:43

Yep. Okay. Okay.

3:47

What is your inspiration when you're

3:49

doing a client? Like let's just

3:51

say, let's just take like a

3:53

Nicole Goodman. She's going to a

3:55

big premiere in Venice. Does

3:58

she tell you, do you talk?

4:00

about it? Do you talk to

4:02

the stylist? Or

4:04

it could be a non-celebrity kind, but when

4:06

you look at

4:09

someone, what's the psychology? So

4:12

I think it really

4:15

varies. Some

4:17

people like you to bring

4:19

the ideas, care, style, and

4:22

have specific

4:25

ideas. Those are the two pictures.

4:27

But I think when

4:30

you establish a little bit of

4:32

a relationship and a rapport with

4:34

somebody, you just kind of have

4:36

a flow. And usually I

4:38

sort of say I was thinking this when

4:40

you look at the outfit. What are you

4:43

thinking for the hair? There's

4:45

a conversation that happens

4:47

with the stylist. You

4:50

definitely want to see if it's a big moment.

4:52

You want to see the dress. You want to

4:54

see what's going on. I

4:57

have a question. I'm curious.

5:00

Do you still get nervous? Yeah.

5:02

You do? Yeah. Because

5:05

people used to ask me

5:07

that in the

5:10

final years of my career, people would be like, do

5:12

you still get nervous? Like when you walk into someone's

5:14

house and you still get nervous? Yeah. And I

5:17

was like, fuck yes I do. Yes I do. 100%.

5:20

I get nervous. And I think

5:22

if you didn't get nervous, it would be a little

5:24

bit, I would feel jaded. Time

5:26

to stop. Time to stop. Yeah, I

5:29

agree. I absolutely think

5:31

that it's part of it. It's part

5:33

of the process. But to look here,

5:35

if this is too light though,

5:37

I'm bringing up, for example, this is Budapest.

5:39

I can bring it up a

5:42

little. On

5:44

the cheekbone, on the upper, like

5:47

the upper. Like I just balance

5:49

it. So it cuts the, you

5:51

know? Yep.

5:54

That's gorgeous. Yeah. That actually made a

5:56

huge difference. Okay. You just bring up,

5:58

you just want to always. think about

6:00

connecting the factors. So

6:03

if you're doing a contour, you want

6:05

to connect the blush to the contour.

6:07

You want to somehow connect the highlight

6:09

into it all. You want to integrate

6:11

everything so then it does feel more

6:14

like. Oh my god. It's so good.

6:16

As opposed to a cosmetic

6:20

transformation. Okay. So

6:22

this is interesting question. What's one easy makeup

6:24

tip for someone in their 20s like a

6:26

woman in their 20s versus

6:28

one in their 50s.

6:30

So one in their 50s.

6:34

Try to find the proper skincare

6:38

that your your face responds

6:40

with too. Okay. Spend

6:43

more time on your skincare.

6:46

Hydrate. Hydrate. Yeah. And then

6:48

also I think

6:51

in your 50s. Some creamy,

6:55

creamy products are Sure.

6:58

I would agree with that. What about in your 20s

7:01

on that young skin that might have acne

7:03

or all the things?

7:05

Yeah. On the young skin, try

7:07

to assess what it is that

7:10

your skin is reacting to. Right.

7:13

So oftentimes it's an easy fix. Right. You

7:15

know, but it's terrifying. And I think I

7:17

think people tend to over dry in your

7:19

20s, right? They're like, oh, the amount of

7:21

people that I talk

7:24

to that say they use oil free

7:26

oil free moisturizer and they

7:30

all of their pH levels, right?

7:33

Is over producing oil. So therefore,

7:35

they're the glands are over producing

7:37

and then getting that as the

7:40

team for sure. Yeah. So that's,

7:43

that's often when your skin is

7:46

triggered by just not being able

7:48

to catch up with the pH.

7:50

Okay, two more easy

7:53

way to contour because that is a

7:56

that is the biggest trend from

7:58

where I sit. in

8:01

makeup. Just find

8:04

your cheekbone and definition. Okay.

8:07

I'm using biscuit right now. I'm just going right under

8:09

my cheekbone. Is making the fish face the thing anymore?

8:11

Not really, a little bit, not really. I

8:13

mean a little bit. I guess that's how I grew up.

8:15

Like go. Yeah. Right.

8:17

Okay. But it's so blendable.

8:19

I think part of it is like finding

8:21

a texture that you don't find to be

8:24

intimidating and

8:26

the color. You know, if you make a mistake,

8:28

it's not the end of the world. Right. And

8:31

then anywhere you just want definition and knowing

8:33

that the older we get, you

8:36

know, everything gets flatter. But

8:40

like, I feel

8:43

like more definition. Everything eye

8:45

shape changes, everything changes. So

8:48

just give yourself a little. That was one

8:50

of my biggest learnings, the side of the nose. That

8:53

was a good thing. I love, I

8:56

swear I started contouring my nose. In

9:00

a car ride working in

9:02

Russia years ago, I'll

9:04

never forget. Cause I was like, oh,

9:07

that looks good. That's a true makeup

9:09

artist, by the way. I started contouring

9:11

my nose in a car in Russia.

9:13

I know. Why? Why? I

9:16

don't know. And I just was

9:18

like so into it and I have never

9:20

not contoured my nose since. Okay.

9:23

Five. That's like the thing, I like

9:25

have to do that before I go anywhere.

9:28

That's like as the same for me as

9:32

my eyebrows. I

9:34

would like a dedicated unpaid

9:37

social media post from Gucci Westman

9:40

dedicated to Rachel's out. Here is

9:42

all the ways to quickly contour

9:44

your face with blah, blah, blah.

9:46

Like, cause I've seen it here.

9:48

I've seen it here. I've seen

9:50

it here, here, here. But

9:52

how do you know, I just

9:54

think, I just think you showing

9:57

your little secret contouring tricks would be

9:59

amazing to do in any. car ride

10:01

whether you're in Russia or like Alabama.

10:03

Yeah, that definitely will take you up

10:05

on that's a great idea. And then

10:07

I'm going to shoot it using my

10:09

Westman Atelier and for the civilian to

10:11

try to do it. Okay, do that

10:14

because you know, I what I find

10:16

a lot of people contour

10:18

in a way that you

10:20

know, you see them on TikTok

10:23

doing it and then it's like

10:25

not suitable right for more mature

10:27

faces because it's more it's

10:30

just different. You're right. Good. I'm

10:32

not what I'm saying the more

10:34

mature version and we're watching 22

10:36

year olds doing these like wire

10:39

and it's so the thing

10:41

that is intense is like

10:45

the layering so much.

10:48

So I do I love makeup

10:50

and I love when people celebrate

10:54

using makeup and getting their rocks

10:56

off and love makeup. Yeah, and

10:58

I love makeup. Yeah, I do.

11:00

I do like

11:04

when it feels like it's an

11:06

individual. Yeah, it's like you

11:10

are Rachel's and I know what

11:12

you would face. Yes, you

11:14

know, I know what you would feel like. Oh,

11:16

it looks so pretty, you know, and as

11:19

opposed to to kind of like one size

11:22

fits all a kind

11:24

of a I

11:27

don't know. I know what you mean. You know

11:29

what I mean? There's like an aesthetic. I'm never

11:31

going to say to you make me the most

11:33

natural version of myself. Let's be real. I'm

11:36

going to say let's make

11:38

me the more version

11:40

of myself. Sure. Great. I

11:43

love that. Yeah, but it's

11:45

it's knowing reading the room and knowing what your

11:49

audience is into and you

11:52

are but for me you do

11:54

look natural because that

11:57

is you you've always had

11:59

big eyes and you know,

12:01

beautiful, like fun. But it's

12:03

true. It's it's like, I think

12:05

that it's just the way a

12:07

person is and they're confident in

12:09

that way and what they like

12:11

and what makes them sparkle. You

12:13

know? Alright, good. If

12:15

you have to choose only one, but

12:18

this is specific, but I actually feel

12:20

like you have a different answer. The

12:22

question was, if you can only choose

12:24

one mascara or lipstick, what would it

12:26

be? But I could say if you

12:28

could choose one makeup product to

12:31

never walk out your door without what would it be?

12:35

I know it's so hard. People ask me

12:38

what would I save in a fire from

12:40

my archive? For Cartier jewelry? I

12:43

would save that I think. Sure.

12:46

Yes. Yes. Yes. What

12:48

about your children? Yeah. Yeah. No, you

12:50

have to take anything blood related out.

12:53

It has to be a material.

12:56

Okay. Yeah, I would say the jewelry the

12:58

Cartier. What

13:00

what makeup products if I had to

13:02

choose between mascara and lipstick, it's very

13:04

hard because I feel naked without both.

13:07

However, I would have to say lipstick because without

13:09

a lip, I actually feel like I have no

13:12

clothes on. Yeah. And the

13:14

older you get the less clothes you

13:16

have the less. Yes, that

13:18

nude lip is out the window for me.

13:21

Yeah. I know. I

13:23

don't know. Like what would be my

13:25

desert island? I got desert island any

13:28

makeup product. And what about concealer? I

13:30

think because you can spot conceal, I

13:32

would say that. Like if

13:34

I could choose one anything, I would have to

13:36

say that because at least you know. But then

13:38

you have no color in your face. I

13:41

mean, that's why lipstick because you could put it on

13:43

your lip and then your cheeks. No,

13:47

I would have to say the complexion

13:50

drops, right? Or

13:52

the foundation stick or the concealer or something like

13:54

that. Let's say my Atelier

13:56

seven. Yeah, you're actually

13:58

a seven. I'm going to say my Atelier seven.

14:00

It's in my pocket. It's always yeah or the

14:02

drops, but I just do stick because

14:05

I'm always like on the move So stick for

14:07

me is so clean and easy. You're gonna like

14:09

the concealer too You