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This is CEOs you should know, powered by iHeartMedia, America's

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largest audio company.

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My name is Kate Fox. I'm the executive director of

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the Massachusetts Office of Travel and Tourism. You know, it's

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a highly competitive industry. We're competing with other states, other regions,

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and the other countries. So being able to make the

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investment to do the marketing and need the ability to

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clearly communicate all of the assets we have in Massachusetts

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in the ways that we can support visitors at all levels.

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We have a couple of different focuses right now. One

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is Made Possible in Massachusetts and it celebrates everything that

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you can do in Massachusetts and really leans into the

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historic firsts and the authenticity of the Massachusetts story. And

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the other is the semi Quincentennial of the American Revolution,

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which is coming up in twenty twenty six. Tourism thrives

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in an environment of competitive collaboration, and you can't collaborate

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if you don't know each other. So I was really proud that we were able to bring that Governor's Conference

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back and we'll be doing it again in twenty twenty five.

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And this is an opportunity for the Massachusetts Travel industry

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to come together, network and learn from each other and

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build that statewide tourism family.

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