In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.
Meta's vice president for APAC Dan Neary joins Campaign's tech and media editor Shawn Lim to share his thoughts on AI, the competition from TikTok, Apple's ATT and of course, the metaverse.
Click here to see the ad video discussed in this episode. You can also find it (and watch this episode in video form) at http://www.campaignasia.com/creationstoriesFinancial services doesn’t often prove to be a highly creative playground for
Flybuys, a ubiquitous consumer loyalty program with more than 8 million active members, had been losing relevance and engagement, especially among younger consumers.In this episode of Creation Stories by Campaign Asia-Pacific, host Richard
How often do you think about car batteries?In Thailand, this was the challenge Siampan Group brought to its agency partner, CJ Worx: How to take a very low-involvement category and create a high-involvement piece of communication for the Bo
Producing a new film every day for an entire year sounds like madness. But Tourism New Zealand, along with its agency partner, Special Group New Zealand, pulled it off—and no one lost their mind. In this premiere episode of Campaign Asia-Pacifi