“The ability to influence is a critical element for life and we’ve all done it, whether conscious or not.”  Wise words from heavy industry sales specialist and all-round top bloke Chris Lyons, who joins me on episode 43 of Beneath the Surface.

When his dreams to play professional footy didn’t pan out as hoped, Chris dived head first into the world of sales which saw him spend plenty of time in the construction, oil & gas and mining industries.

In this episode, we discuss the seemingly misguided public perception of the Australian mining industry, the power that comes from truly owning your personal style, why picking your battles is absolutely critical and how the process of ‘faking it til’ you make it’ can lead to actually making it.

On top of all this, Chris shares his top tips for how to improve our sales and influence skills, from a career of lived lessons.  

This one is not just for those who aspire to sell - the tips Chris shares throughout this podcast can be applied to absolutely all of us.