Today, we have two great guests on the show. Mike Orren is the President of Speak Easy and a lifelong media entrepreneur. Michael Sitarzewski is the owner and chief publisher at Launch DFW as well as a Dallas Startup Evangelist. Today’s great debate focuses around content, the need for transparency and how brands can adjust during a time where news is only fake when it doesn’t match the audience’s opinions.

Key Takeaways:

[2:00] Why are marketers still having a content debate despite it being around for years now?

[3:05] If you don’t agree with it, it’s ‘fake news.’

[5:05] YouTube Star PewDiePie has more than 51 million subscribers. Does his audience know when he’s sponsoring products?

[7:25] Transparency is key when promoting products.

[12:25] Do people really care whether something is sponsored or not?

[15:05] Where is Google’s and Facebook’s responsibility in all of this? Is it really Facebook’s job to filter out fake news?

[17:10] Is fake news really fake news or just news you don’t like?

[17:20] Everything you read has an opinion in it.

[22:15] Commercials that pull at the heart strings, is this going to be consistent trend in the future?

[25:45] Kellogg vs. Breitbart. How should brands handle political websites?

[30:10] Where is livestreaming going?

[40:50] Authenticity is playing a critical role to our viewers.

[44:20] Brands need to figure out how to talk to an audience that doesn’t care abou facts.

[46:45] What’s happening in the realms of VR?

Mentioned in This Episode:

Yourspeakeasy.com

Launchdfw.com

Connect With the Guys Here:

Damon @DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn